The Decision Packet Is the Deliverable
· 5 min read
Paying for analysis and receiving a menu is a special kind of disappointment.
The buyer wanted clarity. Instead they get seven plausible paths, each with pros and cons, each carefully hedged, each leaving the real decision exactly where it started. Build an agent. Buy software. Change the workflow. Hire someone. Document the process. Collect more data. Wait. All of those may be reasonable, but a list of reasonable options is not the same as a useful recommendation.
